![]() Attract new customers: No better way to catch the eye of someone new than with an exciting offer.In fact, you could end up making more profit than you would if you were doing business as usual. Make a profit: The sense of urgency and desire created by short-term offers means that your sales can increase significantly.In other words, so long as you’re not offering endless, outrageous deals that wouldn’t be sustainable for your business, your promos are likely to create win-win situations. Minimize risk: A balanced approach to promotions minimizes risk to your company.In reality, though, your business benefits from sales promotions just as much as your customers: Why leverage deals and offers for your business?Īt first, it might seem that offering promos and deals is a self-destructive behavior that shortchanges your business. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or services with an incentivizing offer. ![]() Sales promotions can be announced over free channels like social media, email, or your website or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads.
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